Hero Vida: Hero MotoCorp’s electric mobility brand, Vida, has introduced a comprehensive suite of value-added services aimed at enhancing every stage of electric vehicle (EV) ownership. These offerings simplify the transition to EVs by making them more dependable, accessible, and affordable, while strengthening key ownership drivers such as battery performance, assured resale value, 24/7 roadside assistance, and intelligent connected features.
Key Value-Added Services Offered by Hero Vida
Extended Warranty Coverage
To provide customers with greater peace of mind, Vida has introduced a comprehensive extended warranty package offering coverage up to 5 years or 75,000 km. Alongside this, a dedicated battery warranty coverage up to 5 years or 60,000 km ensures long-term performance and reliability.
Assured Buyback Plan
Addressing one of the biggest concerns for EV buyers—resale confidence—Vida now offers an Assured Buyback plan. After three years of ownership, customers can return their Vida scooter and receive up to 67.5% of the original effective ex-showroom price. This transparent and hassle-free exit option makes upgrading or transitioning smoother, while also reinforcing trust in the scooter’s long-term worth.
Hero Vida Edge: Connectivity and Charging Subscription
To make everyday riding smarter and more convenient, Vida now offers a bundled Connectivity and Fast Charging Subscription, which includes:
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- Access to Vida’s growing EV charging network
- Intelligent connected features through the mobile app
- Ride statistics and real-time charging locators
- Over-the-air updates for enhanced scooter functionality
24/7 Roadside Assistance
Vida’s 24×7 Roadside Assistance service ensures riders are never left stranded. The service covers:
- Flat tires
- Discharged batteries
- Mechanical faults
- On-demand towing and support nationwide
Battery-as-a-Service (BaaS) Subscription
Expanding this ecosystem further is Vida’s Battery-as-a-Service (BaaS) subscription. This flexible ‘pay-as-you-go’ model allows customers to finance the scooter chassis and battery separately, reducing high upfront costs into affordable and convenient monthly payments. Benefits include:
- Lower upfront cost for EV ownership
- Flexible monthly payment options
- Seamless battery replacement or upgrade
- Enhanced accessibility for first-time EV buyers
India’s Largest EV Charging Network
Vida’s customers benefit from India’s largest EV charging network of over 3,600 stations. The extensive network ensures:
- Easy access to charging infrastructure
- Reduced range anxiety for riders
- A convenient and practical ownership experience
Final Verdict
Vida’s comprehensive suite of value-added services significantly enhances the EV ownership experience. From extended warranties and assured buyback plans to advanced connectivity features and a vast charging network, Vida addresses key concerns of potential EV buyers. The introduction of the Battery-as-a-Service model further lowers the barrier to entry, making electric mobility more accessible and affordable. With these initiatives, Vida is not just selling electric scooters; it is building a holistic ecosystem that empowers customers to fully embrace and experience the benefits of electric mobility.
