Mahindra XUV 3XO: Mahindra continues to raise the bar in the compact SUV segment with its latest update to the XUV 3XO lineup. The most notable addition is the integration of the Dolby Atmos audio system, a feature that promises an immersive sound experience previously reserved for premium vehicles. Starting from mid-September, select variants of the XUV 3XO will feature this cutting-edge audio technology, providing drivers and passengers with a richer and more engaging in-cabin experience.
Dolby Atmos Integration in Mahindra XUV 3XO
Mahindra has introduced the Dolby Atmos sound system across multiple variants of the XUV 3XO, including the REVX A, AX5 L, AX7, and the top-spec AX7 L. The REVX A variant, priced at Rs 11.79 lakh (ex-showroom, pan-India), is notable for being the first SUV under Rs 12 lakh to feature this technology, making it a segment-first innovation.
The Dolby Atmos system works by adding height channels to the conventional surround sound, producing a three-dimensional audio experience that enhances both clarity and depth. This results in realistic, cinema-like sound within the vehicle cabin, making every journey more enjoyable. For music enthusiasts, the system can be accessed through Gaana, the integrated music streaming platform in the XUV 3XO’s infotainment system.
Key highlights of the Dolby Atmos setup in XUV 3XO include:
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- Integration with a 6-speaker system across all compatible variants.
- Branded Harman Kardon speakers in AX7 and AX7 L trims.
- An additional subwoofer in the top-spec AX7 L variant for enhanced bass.
- Support for high-fidelity sound via streaming platforms like Gaana.
Dolby Atmos has previously been featured in Mahindra’s BE 6 and XEV 9e electric SUVs, as well as the Thar Roxx, but its introduction in the XUV 3XO expands the availability of premium sound technology to a broader customer base.
Features and Safety of the Mahindra XUV 3XO
Alongside the new audio setup, Mahindra has ensured the XUV 3XO maintains its well-rounded package of features and safety systems. The SUV offers a blend of convenience, luxury, and protection that aligns with modern consumer expectations in the sub-4m SUV segment.
Notable features include:
- Dual 10.25-inch screens for the driver and infotainment.
- Panoramic sunroof for enhanced cabin lighting and openness.
- Dual-zone automatic climate control (AC) for personalized comfort.
- Wireless phone charging for added convenience.
Safety remains a core focus with the inclusion of:
- Six airbags as standard across all variants.
- 360-degree camera for better maneuvering and parking safety.
- Advanced driver assistance systems (ADAS) including hill hold and descent control.
- Level 2 ADAS suite for semi-autonomous driving support.
Engine Options and Performance
The Mahindra XUV 3XO is offered with three engine options to cater to different driving preferences:
- 1.2-litre turbo-petrol engine
- Power: 112 PS
- Torque: 200 Nm
- Transmission: 6-speed manual or 6-speed automatic
- 1.2-litre T-GDi turbo-petrol engine (direct injection)
- Power: 130 PS
- Torque: 230 Nm
- Transmission: 6-speed manual or 6-speed automatic
- 1.5-litre diesel engine
- Power: 117 PS
- Torque: 300 Nm
- Transmission: 6-speed manual or automated manual transmission (AMT)
This variety allows customers to choose between petrol and diesel options while balancing performance and efficiency according to their needs.
Price Range and Competitors
The XUV 3XO is priced between Rs 7.99 lakh and Rs 15.80 lakh (ex-showroom, pan-India), making it a strong contender in the subcompact SUV market. Its competitors include popular models such as:
- Tata Nexon
- Maruti Brezza
- Hyundai Venue
- Kia Sonet
- Kia Syros
- Skoda Kylaq
With the addition of Dolby Atmos, Mahindra has added a key differentiator that enhances the in-cabin experience, giving it an edge over these rivals.
Why Dolby Atmos Matters in SUVs
Dolby Atmos, originally developed for cinema sound, has become a benchmark for immersive audio. Its inclusion in the XUV 3XO demonstrates Mahindra’s commitment to offering premium technology to a broader audience. The system not only elevates music and entertainment but also makes voice commands, navigation prompts, and calls sound clearer and more natural.
Adding a subwoofer in the top-spec AX7 L variant further enhances the low-frequency impact, giving bass lovers a more satisfying experience. Overall, this technology transforms the vehicle cabin into a more enjoyable environment for both driver and passengers.
Final Verdict
The Mahindra XUV 3XO, now equipped with Dolby Atmos, stands out as a highly competitive offering in the subcompact SUV segment. Its combination of advanced audio technology, comprehensive safety features, multiple engine options, and premium amenities make it an attractive choice for buyers seeking both performance and luxury. By introducing Dolby Atmos at a sub-Rs 12 lakh price point, Mahindra has set a new benchmark for in-cabin entertainment in its segment. For those prioritizing audio quality and an enhanced driving experience, the XUV 3XO is now more compelling than ever.
