Maruti Suzuki Escudo: The Indian SUV market is buzzing with excitement as Maruti Suzuki prepares to launch its much-anticipated midsize SUV in September 2025. Internally codenamed Y17, this SUV is widely referred to as the Maruti Escudo, though the brand is expected to debut it with a different nameplate. Positioned between the Brezza and the Grand Vitara, this new SUV will be retailed through the Arena dealership network and is expected to shake up the highly competitive midsize SUV segment.
Maruti Escudo Launch and Positioning
The Maruti Escudo will bridge the gap between Maruti’s popular Brezza and the premium Grand Vitara. The pricing is expected to overlap both models, offering buyers a wider spectrum of features and affordability.
- Expected Price Range: ₹9–10 lakh for the entry-level variant and up to ₹18–19 lakh for the top-spec trims (ex-showroom).
- Dealership Network: Will be sold through the Arena chain, making it accessible even in smaller towns.
- Segment Rivals: Hyundai Creta, Kia Seltos, Honda Elevate, Skoda Kushaq, Volkswagen Taigun, and Toyota Hyryder.
This model will serve as Arena’s flagship SUV, delivering premium features without losing Maruti’s affordability edge.
Key Highlights of the New Maruti SUV
Several leaks, spy images, and reports have revealed the SUV’s standout features, many of which will be segment-firsts for Maruti Suzuki.
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Powertrain Options
The SUV will share engines with the Grand Vitara but with added versatility:
- 1.5L Petrol Engine – 103 bhp, paired with manual and automatic transmission.
- 1.5L Strong Hybrid – Toyota-sourced Atkinson cycle petrol engine with an electric motor producing 115 bhp combined.
- Factory-Fitted CNG – With underbody placement to free up boot space.
- 4WD System – Offering more capability than the Brezza and Grand Vitara’s AWD setup.
Segment-First Features
The upcoming Maruti SUV will raise the bar for Arena models by introducing advanced technology:
- Level-2 ADAS: Adaptive cruise control, lane departure warning, and emergency braking assist.
- Dolby Atmos Audio System: Premium sound experience, a first for Maruti.
- Powered Tailgate: Convenience for urban buyers.
- Larger Dimensions: Slightly longer than the Grand Vitara with increased boot space.
Design and Cabin
- Bold hexagonal grille with connected LED tail lamps.
- 17-inch diamond-cut alloy wheels.
- Spacious cabin thanks to a longer wheelbase.
- Panoramic sunroof, digital instrument cluster, wireless charging, and ventilated seats in higher trims.
Why the Maruti Escudo Matters
The SUV segment now makes up more than half of India’s car sales, and Maruti Suzuki is perfectly timed to capitalize on this trend. With premium features, fuel-efficient engines, and competitive pricing, the Maruti Escudo is positioned to attract both budget-conscious and aspirational buyers.
Competitive Edge
- Positioned as an affordable yet feature-rich alternative to the Grand Vitara.
- Packed with technologies missing from segment leaders like the Hyundai Creta.
- Designed to appeal to urban and semi-urban buyers alike through Arena dealerships.
Final Verdict
The upcoming Maruti midsize SUV, popularly called the Escudo, is more than just another addition to the brand’s portfolio. It represents Maruti’s ambition to dominate the midsize SUV market with a balance of affordability, technology, and practicality. From Level-2 ADAS to a space-saving underbody CNG kit, the SUV blends modern innovations with Maruti’s trusted value-for-money appeal.
If priced right, the Maruti Escudo could become one of the most disruptive launches of 2025, challenging segment heavyweights and reinforcing Maruti Suzuki’s leadership in India’s SUV space.
